Short-Form Video Streaming Platform for Independent Creators
A mobile-first video streaming platform designed for independent creators to publish, distribute, and monetize short-form content - with adaptive streaming, creator dashboards, and audience engagement tools built for the next generation of digital media.
About the Project
TeleShort is a short-form video streaming platform built for independent content creators in the US market who wanted an alternative to algorithm-dependent platforms like TikTok and YouTube Shorts. The founder observed that creators were increasingly frustrated with platform dynamics: unpredictable algorithms that buried content, shrinking monetization shares, and zero control over their relationship with viewers. TeleShort offers a creator-first alternative where content is surfaced based on quality and viewer preference rather than engagement-bait algorithms. The platform supports video upload, adaptive bitrate streaming for smooth playback across network conditions, creator monetization through subscriptions and tips, and audience analytics that give creators genuine insight into what resonates with their viewers.
The Challenge
Technical challenges
Building scalable video infrastructure with adaptive bitrate streaming that worked smoothly on varying mobile network conditions. The content delivery pipeline needed to handle upload, transcoding, and delivery with minimal latency. Concurrent streaming to thousands of viewers needed to remain smooth under load.
Business challenges
Creators were trapped in a cycle of algorithm dependence - their content reach was determined by opaque platform decisions, not audience demand. Building a competing platform required solving the cold-start problem: attracting enough creators to make the platform worth visiting, and enough viewers to make it worth creating for.
Product & UX challenges
Designing a video consumption experience that felt as smooth and addictive as TikTok while offering meaningfully better creator tools. The viewer feed needed to be endlessly scrollable with instant playback, while the creator dashboard needed to surface actionable analytics - not just vanity metrics.
What We Delivered
Google, Apple, and email authentication
Web platform for content management and analytics
Role-based access (creator, viewer, admin)
Viewer engagement features (likes, comments, shares)
Monetization tools (subscriptions, tips via Stripe)
Creator dashboard with audience analytics
Content discovery feed with recommendation engine
Video upload and transcoding pipeline
Adaptive bitrate streaming with MUX
iOS & Android mobile applications
Work Process
1
Discovery & platform strategy
Defined the creator-first positioning, identified the specific features that would differentiate from algorithm-driven platforms, and mapped the video pipeline architecture. Scoped the MVP around the core loop: upload → discover → watch → engage → monetize.
2
UX/UI design
Designed the dual experience: a viewer feed optimized for endless, frictionless video consumption, and a creator dashboard focused on actionable metrics and content management. The feed design prioritized instant playback, smooth scrolling, and natural engagement actions.
3
Cross-platform development
Built for web and mobile simultaneously with shared business logic. Integrated MUX for video processing and adaptive streaming, Stripe and RevenueCat for creator monetization, and AWS for scalable content delivery. The transcoding pipeline was designed to process uploads and deliver stream-ready content with minimal delay.
4
Testing & launch
Load-tested the streaming infrastructure with simulated concurrent viewers, validated adaptive bitrate switching across network conditions, tested the complete creator-to-viewer pipeline end-to-end, and launched with an initial cohort of creators for controlled scaling.
Project team
Results
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100%
Adaptive bitrate streaming working across all tested network conditions - smooth playback even on slow mobile connections
5 months
From discovery to production launch with full video pipeline, creator tools, and monetization active
3 platforms
iOS, Android, and web delivered with full creator tools, viewer experience, and monetization from launch
Sub-2 second
Video load time across 4G and WiFi connections - matching the instant-play expectations set by TikTok and Instagram Reels
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